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Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Once the name recommends, this website post defines GoDaddy Website Builder to our experience (aside from its variation – “Personal”, “Business” or “Business Plus”) while we were wanting to increase the onsite Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to greatly help small businesses understand that GoDaddy’s site Builder just isn’t this content management system (CMS) that is suitable for attaining the salient online presence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and services and products, no map pointing towards the Bing+ neighborhood listing ended up being embedded, etc.

We knew that the web site had been hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to make an effort to perform the optimizations about it and when unsuccessful – move the web site to WordPress and hosting that is regular.

That which we learned is the fact that while being the cheapest method to host an online site on GoDaddy (that makes it a very cheap option completely), the web site Builder didn’t permit you to perform just about any action that a consistent web hosting will allow you to definitely. GoDaddy advertise their device once the most suitable choice with their non-technical consumers – a very easy tool with 100per cent hassle-free setup and upkeep to supply your enterprise with a cushty fundamental internet site.

This will be real (the “comfortable fundamental website” component is argued), nevertheless it is actually just what a WordPress website hosted with regular web web web hosting services provides you with, too, except WordPress is nowhere near as restricting. The following is my advice to all or any business that is small – don’t get intimidated by just how “technically demanding” it really is to put together a WordPress website and “undersell” your on line presence to a web page Builder web site. Also if it’s a small little more complex to create and keep maintaining a WordPress website, even though you need to spend somebody a couple of hundred bucks to do this (that is a totally affordable cost when it comes to task), it really is worthwhile over time. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also when it comes to most modest consumers.

Probably the most shocking component about GoDaddy site Builder is the fact that you don’t already have usage of the FTP plus the database. It is possible to imagine the restricted abilities that derive from this kind of limitation. As an example, and even though there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable considering that the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt rules for people but regrettably they responded that this isn’t one thing they help. The consumer rep stated directly that the objective websitebuilderadvice.net reviews of GoDaddy site Builder would be to assist fundamental users create a website that is basic something such as a company card. So anything “too advanced level” will be impractical to implement – exact exact same applies to our recommendations to 301 redirect one of several house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So fundamentally the question that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the least some basic SEO?”. Well, you’ll nevertheless:

  • compose good quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta explanations (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you decide to try to make usage of Schema.org markup that might be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, making the code invalid – the other characteristics remain intact though)

Our Suggestion

Everything we recommended to the customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we can implement all our SEO recommendations. The key concern he’d had been that maintaining their internet site can be acutely hard he would have to learn how to deal with WordPress for him because. We made a decision to provide him a consultation that is free get their way around WordPress that will be certainly not a whole lot more tough to manage than GoDaddy Website Builder.

If you’re a small company owner and are also to locate a simple way generate and keep maintaining a web page, we suggest you purchase web hosting from the well-reputed company and use WordPress as being a CMS. In that way you will definitely fully be able to use SEO guidelines without the limitations.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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